Loop11 is all about evaluating your website’s usability. Set tasks and questions for your users and evaluate their actual experience.

Anyone that has a website that wants to optimise the user’s experience will be VERY interested in this startup. I feel that exorbitantly priced “usability consultants” will not be as enamoured - Loop11 will undoubtedly steal much of their business.

There is big money in optimising a website’s usability these days. This beautiful little app will be featuring on the biggest to the smallest websites in the weeks to come.

Although Loop11 still has some work to do delivering a quicker user experience, this has all the trademarks of a killer app.

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Install Clixpy to your website and watch exactly what your visitors do once they’ve found you. Think “usability testing” rather than “stalking”.

If you listen closely, you can hear SEO-pros and website usability enthusiats the world over drooling all over their keyboards.

As long as the Clixpy servers are up for the task, this offers a solution that up to now was expensive, difficult to access and involved - the horror - of dealing with people.

While pros will find this a godsend, I can see amateurs spending hours watching their Clixpy captures without really knowing what to do next. Cue maddening decline into insanity.

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Ambiently is a “discovery engine”, leading you to new websites that you may not have otherwise found.

This service is no doubt developed for people that either really want to dig into a keyword or search phrase or are just happy meandering through the web. I’m sure that SEO marketers will enjoy this app too - an ‘Ambient Page’ is like a library of back links.

If Ambiently markets itself as a search engine, it’s in for a whole world of hurt. As a tool that unearths every backlink - albeit weird, wonky and often obscure - this app has interesting appeal.

Relevance is key to success. The beta release of Ambiently is popping up with some non-related links in the same way a cat shows you they love you by giving you a dessicated bird as a present. They gotta zap those bugs or lose all credibility.

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