May 19
Good.ly is an intriguing and unusual URL shorterner with a charitable difference.
Social network junkies that have a Mother-Tereasa-like bent may be very interested in this service.
Good.ly has several things going for it, namely a sustainable business model, a diverse affiliate network and, importantly, the warm fuzzy feeling that you get from giving.
URL shorteners are the soup-du-jour at the moment, and good.ly’s kryptonite will undoubtedly be competition and user choice. We also need to ask: is good.ly doing a good enough job of establishing an easily understood identity and message for itself?
